The internet has connected the entire world and opened up new markets for businesses. Businesses are no longer constrained by geography and are able to quickly access new markets across the world. The rapid expansion of businesses into newer markets, coupled with increasing advertising cost has necessitated brand name protection. In this article, we look at the process for brand name protection and brand registration in India.
By trademarking your company's name, you are protecting the brand, its reputation, and your ideas, all of which you undoubtedly invested a great deal of blood, sweat, and tear working on. And while the trademarking process itself will take time in all areas considered, nothing would be worse than not protecting your brand and potentially be faced with an infringement lawsuit from a larger company.
The process of brand trademark registration in India is now possible and convenient such that you can trademark any one of the below things or even a combination of the following: Letter, Word, Number, Phrase, Graphics, Logo, Sound Mark, Smell or a mix of Colors.